News & Views from the World of Browsers
In this report we look at the overall influence the browser is having on new companies building and developing solutions for the next generation of browser-based or web applications. It used to be that normal development of an application would be based on the computer's operating system or more of a client server configuration. This used to be the norm, but these days any new development coming out seems to be browser-based in its architecture. Why is this? Has the desktop application lost its mojo? In this report we look at a few different companies taking full advantage of the browser and why they designed their applications web-based versus client server or a traditional server-side application.
One of the growing industries that we first identified with a tremendous amount of development happening is in the ecommerce space. One company that we interviewed from the ecommerce space was Lead Commerce. They have a web-based application or ecommerce software solution but took it a step further leveraging off of today's “Cloud” technology. The development team for Lead Commerce commented that it made total sense to build their application as a browser-based back office primarily due to the fact that a good portion of companies and small businesses are now using the Cloud for a handful of different services -- all of which are accessed through the browser. Examples they provided include Gmail for Businesses, CRM software by Salesforce.com and more. According to Lead Commerce it just made perfect sense to follow in the path of these leading businesses and provide an ecommerce solution architected the same exact way.
Other companies are also taking to the web and the browser to allow anyone anywhere to access their data and get work done. Another industry we looked at which has recently begun to go browser-based is payment processing. Today, you can now run a virtual terminal to process credit card transactions for your business on mobile devices and tablets. Companies like payment processing startup Square.com are leading the way for a highly connected, browser-based processing experience where merchants can process transactions and access all of their reports via an online portal. Truly innovative.
Every way you slice it, the browser we have always imagined has truly become the new Operating System. It will be interesting to see how it's used next.
Is your website accessible to all the different ways your prospective customers and audience want to access it?
Chances are the answer is, "No."
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